![Dior RTW SS 2013 185](https://cache.luxurydaily.com/wp-content/uploads/2013/02/Dior-RTW-SS-2013-185.jpg)
Today in luxury marketing:
A new home for Dior in São Paulo
Dior closed its freestanding boutique on Haddock Lobo Street, once the hottest shopping spot in the city, and reopened a unit twice the size in Shopping Cidade Jardim, the mall that houses the only Louis Vuitton global store in Latin America, according to WWD.