LONDON – The general consensus at the Luxury Interactive conference in London May 24-25 was that luxury brands are genuinely ready to continue the process of innovation and digital marketing that they have been working so hard to improve.
Luxury brands, retailers and industry experts flocked to London this past week to give and take insight from their peers on luxury marketing. It seems as though the emphasis was on social media and digital efforts, though the conversations did touch on mobile, augmented reality and some research.