Digital maturity required before brands can create effective localized content
Posted By Danny Parisi On In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"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","iv":"89af7cb01fa5e3071c62a01a76b00828","s":"a08294587b69ac5d"}