Land Rover in a Discovery phase
Digital marketing can generate a lower cost-per-acquisition than offline advertising
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"ed7466390a74121afbb5345f6812f461","s":"368e1db4f3cc1aea"}