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Diageo launches new division for luxury brands, experiences

Diego Luxury Group will oversee initiatives such as the Casks of Distinction program, which offers one-of-a-kind Scotch Whiskies. Image courtesy of Diego Luxury Group Diageo Luxury Group will oversee initiatives such as the Casks of Distinction program, which offers one-of-a-kind Scotch Whiskies. Image courtesy of Diageo Luxury Group

 

British spirit distributor Diageo is introducing a new division to unite and elevate its luxury spirit and experiences.