
Luxury has always prided itself on exquisite designs. But in an era where marketers are constantly pressured to innovate and create new products, how can they continuously come up with compelling designs that retain the all-important brand identity?
By Danny Parisi
Luxury has always prided itself on exquisite designs. But in an era where marketers are constantly pressured to innovate and create new products, how can they continuously come up with compelling designs that retain the all-important brand identity?