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Department stores still need to hone omnichannel approach: L2

Posted ByForrest CardamenisOn In Featured,Industry sectors,News,Research,Retail | No Comments
Mobile commerce is rapidly changing, offering consumers widespread choices on how to shop Mobile shopping is a major element of omnichannel marketing

 

By Forrest Cardamenis

The number of department stores displaying a real-time inventory has quadrupled since 2013, according a new report by L2.