Demand more from your mobile ad spend: Measure what matters
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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LcvL7P8MaGzRWUFQPapNfLRshWZMjaH46LS58EVNQ59XfXwdozRu7spOy5CX5ytr3V\/RQpE0x0iVY7+TO1JjIciZIkRg9cpUafqYqJ5k2PT+n9RfKwyhN3l6OiMbhhizVsSPDjELYmLG2SMu0jVa1FTq9r4Bh6FxNySpVjQhT7NTIDEDbz2g+3rqv3q9Z50nDKuEdCw\/cE96a8N2TgK9KZDk1dsVkqsakSprXgD1Vm7XPk4M3rRKayJxdJG8GM\/MMzZcHTpXAdcbSbjNDCSnS73ajf2f2QZ7x2X86bUauHeGt3JP56j0utZ762k\/y4VPfVWqbIkCbVLSfLmDmsWPygOTvB466JHzGF\/0BEn\/95jQIJFcad4movZBZbUF1zRxyV+LQ71be+OT8qFImUxH2HjzLnf8VHNcyG1sp6Xz\/4EdmuZ8javAdNz6012OFhmVGIST6J4gfmsIgidAmCxES45CzHENzn3w3v5ah\/QmaHV7szlvR\/9mFLzEWpZWb7NCX\/xVlx8fOe\/UMoYJAkMIiQIDjAgbTgZTJDXiRByXDo1tcexaU8gDcPNnB5UgEa7rTDTYQbNnHOSi0mzlFqu4mNs\/veTXVqNdQv1dLDpWdWzhyj07ozth0htIvbhIDzgYuIhsFDw\/OGV92mZJu+LpKz2jVT0dFXZaAwtmhu7S+\/r4nNGKyU9ydQP8pQA1Alb8pKC3lgo4TbLs3hyp2lHteAdgoFLRS0ZUpEO4dkqyk6alOBVoqXvxfkbT2bR\/+rjF7g4i+96+NtsZX5YLtfqL9qoJJidB1yIAfEg\/EhrJZRMWFjkca8QgpG+cMA59cOiB\/EPyoax+5b48OKkjkXvZSwYDjoNbAoGILyDQpdE3KvNrsNBfo1Dd5YUUrmVmPxvHTnPv4m7RHwGYTQKysLXX1BouNdUPQ8N5nL\/SKh\/CU0RwngJYh2FcZylECY5SG2DosSdorfZBcBj8v4DHFqDxzDuNXyrDL5XSjRL7\/gK7WZzPgWMPFT6pethzzDskiDD6D9WN6M1Mt62uCachF8mzc6wntsld1\/05pMt7hwhaZyzuLlv3dpBS\/3sSIjZSMvq7FiY7Hp1BrGClomMWUYZpVi2qGSl5sXjPKj\/ae8WshDExsQtuqUBDyoVipJ\/UM2Z2QYTDW5P2377TBcBDnNo7Nj12WsozqRMXBqfqxzBOJsZtihUcWa5Yz4uUFQDGvtQhlS1SxR602tliCvAJwPwzQ4JLgp3gs8G0o0+8bTr6WCPXJUkacpPe9sz6mqzgrDHj+w4nGmXNt32cp\/\/BKZemrbeihJe5NXiA\/p0LYADfEaMHyHXCOyIxf\/\/FdTJthRJpo0G66xieY0icUZpUHSucG91Fp45WsRkSxG8IrVpSmngUqi+hnAedMzD6W1e0I2VFWholSQF3zD0vBYB6JiJHl0A\/wEZ6PWWtF+FfTdcWgqfDdDKM6sa+J3TWiE68RS5a\/tDYhMRvUiBOL2pI34uJvJaeETp7QZlZNznGQ\/JBTslySNMsuumOunMKEBs\/IKY3im3bO9wYFfyn7NYGagh8OTDSQTzL5UR+oj0YiTQxgTbRuHsbLacewY33\/maqf1C9rcqbjPexkrjNH29GKR+9ZM3T8jwqWn4xdqDf08hHZdZPU6CqYwR\/u8vCrNjAvN8HuMj49iJYUaFboKo7W3e96jFvDm6PgPT0AnsV6Whl4cTEAln+XyoHQTS\/gW4fXxeO14eHszJeuuoJuO7w+ukzmLjRt+Mx72xgu6s7v63ACnzIO9MwdBTjdw7yNfUw5ndB+b+jEVWgxdU8P7ZF+YUU+mmOdBBmFbicaphTGRaNgZR0WDhTLfrHEo2TBXpSriCLqqJxleCfUxKETxLuNzweabuStSURWX0NqA3c3GBGfmwErjUiVdoEf5wnYjSrId22rgFl9CmtOppYfXz1q2F0A\/TUfnkb6tGaSZAZYHtM\/zG7F\/jughRzRzb8S4SYpH\/eZuuCeBIScVzxJlR6DdJumspd+8h7btnm5YKKVRKmu1GDxnQyJEBPkisNG2Vr06EvQ5GZOjzNO2bbdMhkx8LD+5WXw2O8Oxvz9YgaBj\/y0HQHVaIiKAQVgK2NtYN+hdCRNhEt0CV1roHTkbw483q55krQ4mK0QRtkai+NGWikWcJszNCRUlaEN1\/166xfO\/81YwniPToOES2A4G3vUCq3fmgmNAAnBcCuqirzKVO7p9yAfqkrk1NZhBFXosLkfMjrNsLIlOh6g9fbTW7829\/E8W17qqIaGfORF5XOJs7BN7MngtQHJQdsPeo6XGJ7UjsGQDxCM8CSwnabrEdYmjJk3Yg7\/PXHaOE8lP1S7iPCiGIVOG0CceU7+uXt3rYHDbp3jKjNGdBoZe\/j2OTLx05oVydnW6wR0MgzsbdcQA98mS73XeRm33HuQTORxgBXi5INJgPlJObRhXqMSYVMk1V1WmV8xYRROPe4pkvFRombgtsmSevykK8je0QkvAUeE02YYh2mn9AzPENLp2+030MiNchUcJyu6eVhPNHxDDVZLYdnEclyIySeCQhyMLdy\/NMyJeFa3ka0IgVnhknH79e5kolSxkGbMnnCkvds7e4We9LFjUNcfaL\/INrfec4ZfMlmd6MN4O1m2zahEYqgB4VM3Bc8magaMkLwRxMBPB3IGRF9TkxBr4k7fbMdJjgOYmBCDkBAbr5hBG+nOUQwB4edk2MdDzOKBRJiaAaH36HjgH\/mou4QD9pGx1ZdkmrhtmhGQ68uV8R1tef+bAPQCR0JbZBzSj5bzRUNt4JP057JVqA4RzJLNLhVVZ96HvMdaPZautbGIWDwZ8lVvWIwHURqhx9O2k3qOioyTg62C+30cjwprJU0KJctSfFPTNIZGfIGMqJb+D1hTKoLmSHgx7MWSq3Jmd7tQMG6Q\/wz0\/q2UXsYXljfQZoJ4jqcltOxGkBpPclROfcZxPIdWaVKkGhOvUKTgnRjYPNiYRk2B70gZxUpDmneiMpTJRzVYqvCCv+bWlpvhfQrdOSJr5AhTQ\/7\/gKnp2XsyQBRMSbguy3UJ7TN1l8zMFMG8zEXNo2tCa5tn8flexwDbFy+TCv5SRBMRENYq4oD5yAOCahtlP1zM8xR9pfEVKxcCnstx\/Jnf5fRN8fIsXnJcHUC4TxtJsBg0\/ANglE0jWmrgut1gdSXDMIJ+Tv8XTdyFzJL+NtjOHu3F8UsZE4HjLJwQlqhe5ZaCB0g4EZl01Rc\/1UryG8xg3A0au04l+RSimxm\/a72uhf\/0oi1RU8jWHrNFaNpiVUBNSEt8jysZ2jPchQyd9vPM2jhmWOVQcb4YhV3ObUJC87b8nqJWeRUblgrI9N+nlrCAbKDKo9+w1TstXghpMhYD6HHTgay6DNgp3pvA13AB7bHGUT9ghx3Rql3gmVu801Eu0T4nI6vnPrR64Cz3iKvHD1iQqFZt0haMxYxqkQHFit\/+pK1S5MZ1MEa3Cr4duUhfD1M+RKv9adSaK8Ajwu6iISrFY6pghwqin2\/snDt4pDn5q55FLiw3rOk554SMOFD+h0lsQ6zQl6Uj8Vk6mqt9FQiOtp1gJ9CYJ25NA3auO9HlgBy69b4D7FfrGgayL8Pn8KKkT5Qj1L9M5dWUGfEDA3LY2dGs3ggA5Nc5XsZimTD7M+IgSmtQfGNozr47+DrvxBX2sWaYzKf\/9YkzZDY32JvchihqV1DNSUaQDCckk3iAKCmnQkB482RN5y1C9OlWpI3YjuMzSj1E","iv":"04b717a35b3d0dbe23e7f23410cad81e","s":"e7e984c2b8247f7c"}