Meredith Ferguson is managing director of DoSomething Strategic
Defining the right social impact platform for your brand
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Events/Causes,Featured,Industry sectors,News,Nonprofits,Opinion | No 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","iv":"efc416a3213e346b994d3a7e07ae1e2c","s":"7a1bc84ccd30e4e8"}