![Hitting $9.53 billion in sales in January and February, China's beauty industry is set to rebound in 2023. Image credit: L'Oréal Paris](https://cache.luxurydaily.com/wp-content/uploads/2023/03/jing-daily-032223.jpeg)
Prestige beauty players are balancing the challenge of appealing to younger consumers with the advantages that strong pricing power and loyal consumer bases bring, according to global managing consulting firm Kearney.
By Zach James
Prestige beauty players are balancing the challenge of appealing to younger consumers with the advantages that strong pricing power and loyal consumer bases bring, according to global managing consulting firm Kearney.