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De Beers, Versace, China and Sloane Street – News briefs

Karlie Kloss models for Versace's new campaign; Versace has attracted millennials with its social media marketing Karlie Kloss models for Versace's new campaign; Versace has attracted millennials with its social media marketing

 

Today in luxury marketing:

De Beers pushes gift-giving to halt China's diamond slowdown
De Beers, the world’s biggest diamond producer, is banking on Chinese generosity to help reverse a sharp slowdown in the country’s demand for jewels, according to Bloomberg.