De Beers reinforces connection to female consumers in new ad effort
Posted By Jen King On In Advertising,Featured,Industry sectors,Jewelry,Marketing,News | No Comments{"ct":"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","iv":"4c648bbc247641cf17bc624cc7d1a888","s":"6ba85a5ccf86a9a9"}