Sparkling smiles. Image credit: De Beers' Lightbox
De Beers’ lab-grown diamonds: Response to demand or move to dominate the market?
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Jewelry,Opinion | No 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","iv":"58cb06eca5925ce56ee25e79dc048251","s":"1aa9c94d6e177920"}