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Day’s wrap: Tiffany, Audi, Bugatti, Instagram and Sotheby’s

Beyoncé Knowles photographed for the September issue of Harper’s Bazaar. Image credit: Harper’s Bazaar

 

Luxury Daily’s live news for Aug. 10:

Tiffany taps Beyoncé, Jay-Z for new campaign
LVMH-owned jeweler Tiffany & Co. has recruited music legends Beyoncé Knowles and Jay-Z for its upcoming advertising campaign.

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Audi unveils new concept vehicle
German automaker Audi has presented its vision for progressive luxury with its latest skysphere concept vehicle.

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Bugatti introduces first smartwatch
French automaker Bugatti has introduced its first collection of smartwatches, the Bugatti Ceramique.

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Instagram tests ads in shop feature
Social media platform Instagram has begun testing advertising with its in-app shop function.

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Sotheby’s spotlights Black jewelers with new exhibit
Auction house Sotheby’s is staging a selling exhibition dedicated to the creativity and craftsmanship of Black jewelry designers.

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Reliance on ecommerce at an all-time high: Rightpoint
As ecommerce continues on a rapid upward trajectory, consumers are beginning to adopt new models of shopping, highlighting their willingness to replicate elements of the in-store experience beyond store walls.

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