![LVMH Madhappy](https://cache.luxurydaily.com/wp-content/uploads/2019/10/LVMH-Madhappy.png)
Luxury Daily’s live news from Oct. 10:
LVMH backs LA-based streetwear brand
French luxury conglomerate LVMH Moët Hennessy Louis Vuitton has invested in Los Angeles-based label Madhappy as it continues to court Generation Z consumers.
Luxury Daily’s live news from Oct. 10:
LVMH backs LA-based streetwear brand
French luxury conglomerate LVMH Moët Hennessy Louis Vuitton has invested in Los Angeles-based label Madhappy as it continues to court Generation Z consumers.