Ferragamo is tapping the clout of creative influencers to promote its new Viva ballet flat, itself a refreshed update from the 1979-born Vara shoe. Image credit: Salvatore Ferragamo
Luxury Daily's live news:
Jaguar Land Rover’s Project Vector vehicle is nod to future of urban mobility
British automaker Jaguar Land Rover has designed a new concept vehicle called Project Vector as part of its Destination Zero mission that is its transportation answer to the smartcity of the future.
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Walpole and Redrice Ventures in strategic partnership to help fund early-stage UK luxury firms
British luxury lobby Walpole partnered with VC firm Redrice Ventures to help early-stage high-end brands get financing and mentoring support.
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Ferragamo taps creative style icons for new Viva shoe campaign
Salvatore Ferragamo has debuted a campaign featuring a cast of six creative style-setters to promote the Italian fashion label’s new Viva ballet flat shoe.
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Prada, extending campaign to book, asks consumers to create own acronym with brand name
Piggybacking off its men’s and women’s spring/summer 2020 campaigns, Italy’s Prada is now inviting consumers to create their own personal acronym using the letters in the name Prada.
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Best speaker lineup ever for Women in Luxury conference New York April 15
Register now for Luxury Daily's fourth annual Women in Luxury conference Wednesday, April 15 in New York. Meet with speakers from BMW, Chanel, Piaget, Apple, La Perla, Moët Hennessy, Ritz-Carlton, Mandarin Oriental, Maison Atia, Diamond Producers Association, Forrester Research, Ana Andjelic, Shanker Inc., Accenture, Modern Luxury, Worth, Meredith’s Travel + Leisure, China Luxury Advisors, Sedhom Law Group, Reputation Dynamics, Luxury Portfolio International and LVMH’s Starboard Cruise Services.
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Morning's lead: Four Seasons shaping focus as travelers seek purpose through authentic experiences