In a first of its kind lawsuit for both organizations, Italian fashion house Gucci and social tech giant Facebook have announced their joint lawsuit combating the sale of counterfeit Gucci products. Image credit: Gucci
Luxury Daily’s live news for April 27:
Gucci, Facebook file joint lawsuit against alleged counterfeiter
Italian fashion house Gucci and social tech giant Facebook have announced their joint lawsuit against the head of an alleged international counterfeiting business.
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Chanel launches sustainability partnership with Cambridge University
French fashion house Chanel is launching a three-year sustainability partnership with Cambridge University in its latest environmental effort.
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LVMH announces new objectives for Life 360 environmental strategy
French luxury goods conglomerate LVMH Moët Hennessy Louis Vuitton is announcing new objectives of its Life 360 environmental strategy, once again centering on the relationship between nature and creativity.
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Hermès, Rolls-Royce partner to create bespoke vehicle
British automaker Rolls-Royce has collaborated with Hermès in producing the bespoke and stylish Phantom Oribe.
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Aiming to fuel luxury watch sales, eBay adds escrow option
Online retail platform eBay is hoping to attract more watch-loving affluents with a new escrow option.
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Social media is not the future of digital luxury marketing
A little over a decade ago, as platforms such as Twitter, Facebook, Weibo and Instagram hit critical mass, the question for many luxury brands was whether to embrace the medium and take traditional print- and event-based marketing online.
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Louis Vuitton, Gucci see growth with gamification opportunities
With more consumers becoming gamers, luxury brands are among those capitalizing on opportunities to situate themselves in the mobile gaming world.
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