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Day’s wrap: Gucci, Burberry, Dior, Bentley and Shiseido

The AR experience digitizes the Grecian-inspired statues. Image credit: Burberry

 

Luxury Daily’s live news for May 17:

Gucci launches virtual Gucci Gardens Archetypes on Roblox
Italian fashion label Gucci is partnering with online gaming platform Roblox for an interactive virtual exhibit celebrating Gucci Garden Archetypes.

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Burberry brings AR experience to Olympia pop-ups
British fashion label Burberry has launched a new augmented reality experience to compliment a new pop-up series centered around its new signature handbag, the Olympia.

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Dior delves into maison motifs in new podcast series
France’s Dior is exploring the history of the famed fashion house in a new podcast series.

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Bentley marks motorsports milestone
British automaker Bentley Motors celebrated the centenary of its first racing win by returning to Surrey’s famous Brooklands Racetrack.

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Shiseido appoints new CEO for Americas
Japanese beauty group Shiseido has named industry veteran Ron Gee as president and CEO of Shiseido Americas as it looks to strengthen its positioning in the market.

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Will luxury auto growth stall out?
While luxury auto sales are booming, supply chain and inventory issues could hit the brakes on growth.

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