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Day’s wrap: Google, Selfridges, Shiseido, Mercedes-Benz and esports

Drunk Elephant Shiseido is buying American skincare brand Drunk Elephant. Image credit: Drunk Elephant

 

Luxury Daily’s live news from Oct. 8:

Google seeks to simplify shopping experience ahead of holidays
Technology giant Google is looking to own more of the purchase journey through a redesigned experience that spans from inspiration and research to the transaction.