Dom Pérignon and Lady Gaga are launching a partnership celebrating creativity and expression. Image credit: Dom Pérignon
Luxury Daily’s live news for April 1:
Dom Pérignon taps Lady Gaga for multiyear, sparkling collaboration
LVMH-owned Champagne house Dom Pérignon is announcing a new partnership with Oscar-winning actor and singer Lady Gaga.
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Sotheby’s debuts Instagram filter ahead of jewelry auction
Auction house Sotheby’s is inviting consumers to feel like royalty with a new Instagram AR filter that allows users to virtually try on a magnificent tiara.
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Lexus partners with Sky Arts, highlighting support for creativity
Toyota Corp.’s Lexus is partnering with arts channel Sky Arts to support a creative community while highlighting the automaker’s brand values.
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Sephora celebrates makeup artist’s journey on Transgender Day of Visibility
LVMH-owned beauty retailer Sephora promoted Transgender Day of Visibility with a short film highlighting how the retailer's products have fostered a transgender woman's life and journey.
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Brands get silly and stylish for April Fools’ Day
Several luxury brands are celebrating April Fools’ Day with good-natured jokes ranging from brand changes to helmets for bugs.
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Webinar: Brand Protection in a Post-COVID World
Register for the free webinar on April 7 at 11 a.m. to noon EST (New York time) titled, “Protecting brands from fast-growing counterfeiting, return fraud”
How gamification can help luxury brands offer immersive experiences
While luxury brands may have initially been hesitant about experimenting with gaming and virtual influencers, these avenues offer marketers a way to build and maintain relevance with younger consumers.
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