Montblanc has opened a flagship store on China's Tmall Luxury Pavilion, joining a slew of European luxury brands targeting Chinese ecommerce business. Image courtesy of Montblanc, Alibaba
Luxury Daily's live news:
Diane von Furstenberg’s Asia-Pacific head of biz dev on Shanghai Fashion Week
Shanghai Fashion Week, initially pushed back due to COVID-19, joined forces with Tmall to put on a fully livestreamed virtual fashion week.
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Turnbull & Asser, shirtmaker to Prince Charles, now making medical scrubs for UK’s National Health Service
British shirtmaker Turnbull & Asser is doing its turn for COVID-19 relief with a pivot to making scrubs for the United Kingdom’s National Health Service as it battles the spread of the coronavirus.
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Montblanc, upping China presence, follows Richemont sibling Cartier with flagship store on Tmall Luxury Pavilion
Germany’s Montblanc is accelerating its ecommerce strategy in China with the launch of its flagship store on Alibaba Group’s Tmall Luxury Pavilion for luxury and premium brands.
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LVMH watch brands ditch Baselworld, following Swiss rivals in vitriolic split
The timepiece brands belonging to LVMH’s watchmaking division have decamped the once-grand Baselworld annual watch fair and expo, joining Rolex, Patek Philippe, Chanel, Chopard and Tudor in abandoning a 103-year-old event that fell victim to the lockdown over the COVID-19 coronavirus and a perceived inadequate response to financial and scheduling concerns.
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Christian Dior debuts heritage campaign based on Designer of Dreams exhibit
French fashion house Christian Dior has launched a new campaign celebrating a comprehensive history of the designer and fashion label based on an exhibit at The Musée des Arts Décoratifs in Paris in 2017.
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