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Day’s wrap: Audemars Piguet, Bentley, Stella McCartney, Lexus, Stone Island and brand protection webinar

Mylo is a soft, substantial, sustainable leather alternative made from mycelium. Image credit: Stella McCartney

 

Luxury Daily’s live news for March 19:

Audemars Piguet announces partnership with Marvel
Swiss watchmaker Audemars Piguet is getting heroic in its new collaboration with Marvel, a media franchise built on a series of superheroes.

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Bentley shares progress report on environmental efforts
Britain’s Bentley Motors has made strong progress in reducing production-related environmental impacts as it aims to become the world’s most sustainable luxury automaker.

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Stella McCartney teases new mushroom-based garments


British fashion brand Stella McCartney has created a new set of leather-alternative garments made from lab-grown, vegan mushroom leather.

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Lexus celebrates master craftspeople with World Poetry Day Haiku
Toyota Corp.’s Lexus is celebrating the Takumi, the company’s master craftspeople, and their indelible mark on the brand in poetic fashion.

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Stone Island, New Balance putting best feet forward in new partnership
Menswear brand Stone Island is announcing a long-term partnership with footwear and apparel brand New Balance.

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Webinar: Protecting brands from fast-growing counterfeiting, return fraud
Register for the free webinar on April 7 at 11 a.m. to noon EST (New York time) titled, “Protecting brands from fast-growing counterfeiting, return fraud”

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Uniting digital, physical key to reinventing luxury retail: Farfetch CEO
Online retailer Farfetch is aiming to not only keep up with developments in digital fashion, but to revive the offline experience and seamlessly intertwine the two channels.

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