![The label is putting a Gen Z digital celebrity at the heart of its latest advertising effort. Image courtesy of David Yurman](https://cache.luxurydaily.com/wp-content/uploads/2023/09/david-yurman-090523.png)
U.S. jeweler David Yurman has recruited a rising name, casting American social media star Sofia Richie Grainge in its latest advertising release.
U.S. jeweler David Yurman has recruited a rising name, casting American social media star Sofia Richie Grainge in its latest advertising release.