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David Yurman, SCAD join forces for tech-forward holiday project

The brand presents a traditional look at its holiday offerings through a bespoke, subtle tech-tinged push. Image courtesy of David Yurman The brand's “Create Joy, Give David Yurman” year-end campaign employs extended reality (XR), a first for the brand. Image courtesy of David Yurman

 

U.S. jeweler David Yurman is tapping tomorrow’s talent, granting audiences the gift of creative marketing this season.