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Neiman Marcus exec says data recreates the in-store relationship online

Posted By Sarah Jones On April 25, 2014 @ 4:30 am In Apparel and accessories,Featured,Financial services,Industry sectors,Marketing,Media/Publishing,Multichannel,News,Retail | No Comments

Consumer entry for Neiman Marcus' InCircle contest

By Sarah Jones

LOST PINES, TX - It has become easier to collect data on consumers since individuals leave a trail wherever they go, but figuring out how to analyze and use the information can be daunting, according to a panel April 24 at the iProspect Client Summit.