Data-driven marketing strategies see 47pc increase in consumer loyalty
Posted By Nancy Buckley On In Apparel and accessories,Featured,Industry sectors,Marketing,News,Research,Retail | No 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","iv":"645fd5e9d35cd1100ad4b69fd661892f","s":"e90ea9681b37a570"}