George Avetisov is CEO of HYPR
Dangers of password-based loyalty programs
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"f3c4adddf224df765c41e8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