George Avetisov is CEO of HYPR
Dangers of password-based loyalty programs
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"cf9e74d816bc4a4d83412ab66bf2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