Vanessa Horwell is chief visibility officer of ThinkInk
Customers are lazy. Are marketers ready to pick up the slack?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"449543718d0bec2f910fd37d9e8f041a","s":"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