![Map of Fairmont properties in China](https://cache.luxurydaily.com/wp-content/uploads/2014/09/fairmont.china-property-map-9.141.png)
NEW YORK – Emerging countries are a subject of interest for many luxury marketers, but reaching the right consumer in these nations requires a focus on cultural integration, according to the “High-net-worth-individuals in BRIC-dom: Facts and myths about their consumption of luxury” session at Luxury Interactive 2014 Oct. 15.