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Cultural appreciation vs. appropriation: Navigating luxury’s cultural marketing in China

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Marni launched a “Marni Miao” project – a collaboration that kicked off in 2019 between the brand’s creative director, Francesco Risso, and the Miao ethnic group communities in China. Image courtesy of Marni Marni launched a “Marni Miao” project – a collaboration that kicked off in 2019 between the brand’s creative director, Francesco Risso, and the Miao ethnic group communities in China. Image courtesy of Marni

 

By Wenzhuo Wu