Cross-channel marketing must-do’s for Valentine’s Day and beyond
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"2cae895617a53a1598a199dc4b240477","s":"a9c37d30f0872c7a"}