Creative must drive programmatic advertising strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"5IHMfICEcQOgNbILq\/WG5gsyokG8iOFnBnXulcBkReRGiL1aDLVr1s2o6KXSNcaWjP4QzVW4ecOBfpI+8XxgIV9T7bHOV38xTEnKSR3773qXoAKhrvWO8TguYf+nnGqs\/unc28kslaK8FCBrgSVc2+ZzMK90lyXaOU782ZxElFqAV4PugvIh0MbwQqsBy5kYOk+1oDT\/1RGQ6VmfWRLlFv2CVOriuBwV5830347MmNAGwCJIkh17+6oSq57BK1UoNaexqzNqKZueQ+vqAWrMCgxlX0V1gog5jUh4Vy7Rz2KJnpTL0FEPgjWj27NmWNpBADRzEfe1jLeRF\/fSl+maJD09uiY\/Zvw2\/8Z2ff2AOTAUUJsQuv7P4AARozYbh2Rd7\/2jwwrafp7tN+PiiX0j9XI2PN74LLx6+6W2TTkRUHyBZYXDK4lWFIcyrbAC09c0jAuaJ5MZ5OtsLFfWAtd1BzAUP8FlQYSERHzrvY8lq7Q9VKwDFsDeV0yBH3B86+7WlzVR3pSFOMarP6twiS7X\/nT71LDHFudaeVVLLOztt86SC15HYbOofBxLugL+1lTeeyaj82vKO1V5KDf\/+3q\/IJ6rLQAX749\/V+edb+0OpFCVdmuauyPUCqajHqz8Tyv05sA\/Efupk9tCxvG2Vh\/3OY14sfh\/XS2y24V2zTFthK\/4dW93xQtekgxgek0iWrMiMM2QkEVWzwSszKifbfM1+q9JgOKd+Ok+m1s6uOVsZJvMZGZNHbM5HUMQpQompn5U7\/WC3pDWLQyXq8SOhzXx4Ad3ySH0YFNnke8wM3U9b+0LEfTIdDZJD1ogJqflW8SjAxWvCSVsxn\/ea+Sltl2fE3JZpInz3ITTLD6q5zzscoGllJvq\/SBVmMV7L1uUKx0uDWm29n5\/lr9NIJR2KU50TFv4aY4lVAPwC0oCqkv3FyQZ2g7yvz1QUF3ZkqaCmygi2wrXIAgox9A7zR8giVrBrmwlTDBcvMY3j4qNwZmaFwPZPK\/0nBEL0YOY9hXKuQPU+voCHV3GG9rH8zFzJdqmg3APH\/1O1ATs4tMdPXrAZK6ByPjJ4YhHcdvcmXsoDi9oWgNDlE+ArgdllFH9u6QaxzsgXz8pqRCJyeGrBV3S9k7R7LYqoPRQyOMI2eMsjbRdz5ShONmOPnxa\/9Zy+puznfvPxBKj7S3XEcTsz4gubDF\/jHn8BuM9F0x36Lig3baFDrsKl6+ALiKXFxsmAudg9VY2xNhRJ6Hb7VGhy+TAI2R\/WABfO3ny1EdBgeo5+E3FbRe6w2zWiHWfp3LpBxocnJLyM2M7FXRowFNpS51wzWq19xqO26TpDNaKUWZNWV2mUcO12rj6T1C\/ER9y3QuuL0+de7UeN6s4ZcmZnoiAPrZpf9S4iL+VvsauP8uPZcg8l4IsQxGXHJU6lbr\/EYvliCPqb4nFyobKPJkE2gtw2exs\/xa5RsBwh\/yWg6qtF4u+v5b9f5gUk9E17hOjyqDdE8vYYypi8JmNuMGPKtXdxmDONJnPmiaXh4Qxsfvp4EhQBtyFTquFPDtGO7XIxwFPj3ag6BUNjJRgnDV\/joEV5arXZitCwpZZ6VUI3jYdEWCGGOuFll2unE0ve\/6I2PIUTqON4v698YuvP8S7F\/EG5pkrfPTZrj6OKFpZZzUSS8u6RdSVbA01nylZDOr8JXXFwDVLYv\/CiW5lJQfo6bL6jgpJfLpcF65c5PP8kd0vUjuxrT5WLJZpRUkz3jNcnw0QhBHO5I1YcXItKVjxyxsN2SjyhMWftDX3uhu6Byl32OWpBPv81v60AcvPrsxsa0SDj0zN6Vkzrx8fWI+VXQ+d9PyHYMuXXnEqmyeDO5RMaY0Dtq5ncBEShyrVRgF3pGUfDlVuq4UZrPSatrkQoy6k6GQu6WOdcd5Q6cpXExraW9osvXSnG6d2iDENuWYVzYJ60KyhnTaOoTqhzKY+Ja+Izd1tS++TuUkhqr\/ognp9mRWBZYHZeD71Wh8IIQCSDkxbm3anKmrLJSbwTFhVVOl\/WHTw8VCnxknK0EhUPiJ4b64hx1cDUCwMiMN+7+TLkv8KOKAN2Jy\/hGOK3SQouaNqB2CrU00l15T\/aXhwcR0DEZ0MzqZtatPhp0q1ljSUGnsXd+twTBTGiUwdQH888fSAIG7SioQgt+j03cPCjgY3FzJc31U1S7Ytb2VxoTNmzAizLxcJe6ikB+N0v78ceWU5Ibpwwt+qkas78D037osFud5sIE1IDmoGStGF5sFR3qrfZkVyWmY6gAZdIERH08YO+y1H8LIewD+5S5CHC7EPEZFoHqLYj3hcihCW+H8YtMwPZ0WZbNb2xFqkDDlBupZoeZfrCL2BWFJQM5h48MEcq0yKg70dwyB9V9dvPNvMlXbYDCVJNKomaAs61FdqSpnKY+VDFSRpIm0KTSCLy8YGssVAQufEQDK1nt8LoTZBiaUgJwXd6oNSVCrhiJLJz7L6selHfqpolcCdUXDiccNVGwnFYyq7To\/nEt4ajZoRoir2AogHhY1U9JpMIf2MKhYoh5swd8fXR+JTlL6f5U5YDsbbGbSu5nPxDog3zztPE\/uGeGK5KAs0pdLI2XiJnJjwkPjLrhh6UMZwPG73EtuNQsrN2TEX3saZNly1iGEgP6Ijoex7XY+lvcWD05sgj2\/Chjsr+ON1RXZmlM4iwaTLaLytQA+ru+R+R5SEVTmAVsyNCCncay005XPi7Aae8yWslmg1oqSNCycPCvEjgLTcfUQ8d+W8eP+O6gpSfAon8mKuHNC49FhXkv8Yo3Pq0zUsGhpYw8pktfSM5hGKylqATyb9l+90RaEy1FYQxmtoJRmty8tS6bSHp61jlBopwoNm86EyAJM9FmyvryBACVEi8KXDeyvQebtYkpMr25wUOHzM3+mWBaR8KUuOFS38Jh+QLQUj1\/1CbQIRgYOGXd1JI3+XR0IAyTia+DxOCYwtdPqxXzNjb2xyfBTHkRoR7PvfRQMn69iju+yItmJHUiO4kFFazMvWG14FW82ij9cyVDxpXn3HA0CLYMk798rxM3o7tudCZbmHEQvlxWrr2jy\/qub99iV+7Xt54Bq\/cr+IxtMyH58kYtgwqZ4h6RB8S4UsPfSVHDXkPWEKJ7Z4Ug7J7N12ulfmk9prQ+eey+IOjQlFrG7CqJBIF2\/AnB4k7GCETI9p+80qeyTFfeihqh7DW1ysnwUEr6jP90rl\/yx8W\/Ia\/884iySgSWY9wz2wSrF\/sdWvUXQ2CiWKagy49PpnDhmZ8XsvTO0CqECsk1lLsSZAryBlFP8nB0Os67oR3EeGAy\/R0KjcMhxAejO2kJKliVw89vuwcd2OL0mYXXuB23lGKTWwkvQ\/LqwhweJ54VDTAR1wGaL9Yr1FT8pbczp84z9+kVE3CuwsvnOqDCw\/4cfMZOs5VnDMMW2U\/TQkBbdLIt0XCtzoi1ZF\/9HL4PvoNIdyVRMdbH6c8jsvGUEou56wiZDd9p0TFwr7sRw+VpsdDXkhcG2ysBOpz0jM2Nk5X+WjBPtIVnhLOyitYHv7xiDVsNKNYCeETGw2mbsFyW+BOIf4TiWRlwgGtOvUJSMe6Umc7sw97G8UCIhFihTHzq5UdAPsMALxSo0AcnFf6S7rrNId7w396KkWB0arLVrllBNj+H0f6kBGGiGjLqxVVnvf3Lz00nB6jYHDhNMJlc\/MzYz6vIzXqMDR4L\/UYsFfgrCA4dXyM+4urm4VgfIA9bzFWmsFeygosgMFoJOPXue9736qURSIcOZ9oF\/wnqAm7GocuZvrDsUCTF\/nibsoyn3SiUUjH5RTRv15AS+gTPI4OXzAPaQC3gWuND\/guitqD1AV8kIVkU8P5QFnKC\/BhAgzgwWkC8eHgeuHsufmdx2lNX8F7DEABusTMxdkpo6Z+7Lb8YwuXAZE\/NbF7ukusCAAN3fXisi290BjmKpEJMAEz2MajuQTV0ww+OBjG3kUcywco9IxqIr3t1+6UzNKDktJGkbMv4IEkA0lQtCbx3RawyzRRc6NwV7oXKwVRAepDPeeYaQ1VA7ec5TTbD9sL8e00rj0NKrNsWbP6zoT2hoQR9fkZ8kgcWLRP4lLOp3+DOOxcxzDLvLhYna57vS2yI0mXX2HSRFq12EBIZ3+f9D3cRLXgtDZrRz+H0F7hOCr4KBA4KmLl2lVB7amcyqZwFu51ZG9mq7CoVoixBzlT01JTHhuLGCiFDeXRwnNoLlrInQnOhFS6KpkxQgS9fo2CTSNSDSqmsDmcN+BrhCkmv715mrSNwsHjUT9Bbt+oEwf2NRnvC+WnWGvbdJMd2tbzflDaXfSCdCOfFCCR5IY+FqBTxOmhR3o20RrWKI1Kq0QKUP9nJyEraDOtmUThJvfbKf8XnSsGF+7qE3MWnWrgOlr3escPyyP4sAnzE4IKo6yUbOYQFtD\/NUTvWtoonxqrHvIiP7iQ17wXfMLhm+2ZzK9Lg0RYhJ7Dt2iFfIVW7Xq+wvEFSe\/77qgGm7FqyFX0DMo89bu24En\/MlPWO29PyOhd230C3h6\/AL+lSOLMcGneb0lcvhiBrycWpKK+pAAsow4YvoFwZbSUDf\/Gq0DXeDwe+\/QVLrergOBcaYrowdyBPERsIgOePgkiWk7hwJXn1O1ful8bkBrmAFP1H25qVTNRB3rxlvyECgEBJj1yFCV\/+8Jspa3TGdce8rWZJm4hWTnSzUfWIDPniNWxhpj08RcZTU5A+FKoLLfbA998A8SqlUSx+60QADQjEUJwMjn0+yNJeYTgLHypa6Y3u+TSK5xfB\/7qDr4VNkYmZ1SYHopA5VGjoJsgNrxkcD27QQigz6jJE2geiX\/tdAmzWwrexkL+2hbvGuNhfENRdAD9eAuel6xAFuOAvX\/hPM8+QhIdv4Yoa6K2jNTKYmpesB75XNm6TLssYJmNrTD9\/Fe2oT3ScXvMV1u3h2cpeRlkCf826TpHdA5rY+dZzC0Udc3ZdLSUF\/Ha0bisTq9qKlTm4kI\/AS5sgf07ri0Uh7VRV9AlYfbxSYpT1PZyUgY3YWdTIftdt8UbTX4Q0KuIYlVZG4KN3Vt21ikmIhvQ+0fVDxfMmBpEuOCoiuFMkGGLZORRASjVJ7icTEbeCRFx985y\/CRVyDlaOe3y9CaX87rtfSYEX7LZiWwMSKTww0lgzuxACEajiaLGvyO+Y9vCuszK+glI7vhzOMz\/ixtbnfNX9BGUWrHksRzgSwW+q4xeaNCRv08Xvq1sqcQX9d56A2NbeKdze+8xcZ3hCow8eMeIqDx3z7L\/MluWG4+eHKpn8zv8pU3Ja\/zvtx5pr+MxZq5v7m8GbKVnDgYLOhgbYhmoeGMR+YWFv2pywTJcudnxVWVM+DjSuONSp+PNbJOef4OOaJWDrFwjXN2x6M9mZL5fVmFEjNGbTRnQ+F2DOBsZYmqcgcrZsY9Z5KCk\/Ah5lhV0ApUONO1cH\/F\/icVBfkvNGbcoFxLpG9LzGysfdzABXqONwjspctsrzraf6c0RoRifJsvJNtPTnPj8Vk0f9V+2uwh4BbpJxQwGhjncshpaLrEuDzlydWNmZOId+6LzuTaWlgnbB5B4hatix9XFmzRCymXqhY3eL++I3Fv8G2pMBmBQLp+hSrgfD3uPVBrx0UMwVxxw2NvJqQAu1OucH4vzciODH3aAQd5mj5Vkmhm9bVWSu+fhDQ0uc5GIdsr6bfbwUW0UYmTbblHIGb5WAWPBZwpN2+Sih6VgHxxnDQxyVsBf3a+2rel5wZo6APFZTg1wdzpEwN7BKNp686rmdxLnTPVX5YDe\/XZ2X6RBq5LD1O9jWFzV0f8E2AzC82TmR0DIrtPjaCyqcaf8EJbuk0NUcPGUjU\/A4VPMLiFnSNAj5tpVeIgLgvEjjd2as6NDwxkYsYuJXQIo8HQH6DSG5NiFNPhMCzEnm6Mq3tUSBLhqD\/ZzMIJJTWQaJo4ScIZDE+5fy1NXyOBxBZ66OSoQPIxXNpOiQEk4+vUQ9GQ\/\/UCztbkzkvFaEKXp0XBYadK3wTaVWJZ2p5HhvfvF2h\/P9bHKV9o+Tr8ukzYBBXwe6B6KugYqf6+fQWxtWFBpUYHyDLLNZJOLGvvz9p6d0HIWx9We6tMr1OcgbeTAksnJprm3\/k9tEV0KGM\/KeNZnRkfOl6rK8xpnZ+\/LTmooLcIcbJtF1O4n2wvvC68NhckXYu84THFJqFJxf6lPHnvDPvOeqUvxOdjxxZGsJIV3sYZwWNawEMJefP6rTijCn69TdqosGhTA+9dYVnlJRtvrpjUsJmxcF3xdjc9IrBqphc+CzNaKI135fexdcjwKAwCqGzqvezkR\/9gyVPIWspGvRP\/FpCXFBBlLBBuo0zkjzBxy2q\/ywWi88SS7gdXBmvJ0T9My3+hN5NAbaOWF4SoxylpnsXcWIMlnhq+AsgsovItpBQJHTYmKUIHCpEg+dx9oDRSEy\/s5B9jsZcPir\/YZ2hdh6U8aiSY9CopILuh4wBY7CGgXus0PxgwyME3tCFfCfgLfjupkAzYJ8V50hq42Irzejtqs8AhoSh9hP+YfnOdaQ2RUD9LoLICO457db5XVvAuCexsKmCXsyqWvW1PMwqqwB7VWvGA4Fve9MzYM768Zjof2yBppKJ63WqQ1AVYKLU933zwi9oHKWQ7gar7Tu+XQLncLqpSHS8GBdfeN7TJNUvzs4RIShf7Ema+VF+nsUJ2agU+V3Er6U7ftRFofeV3ae2R73KFGwyjhbufXzEzgck08NRDpXgxW06\/eqIeXsFbttAxuJ8GvFeRDNZY9d\/5bHQaSckXwK+XKMI6nO65mXVd0\/A+08jfAbpMRI9dTjfVxId7cfUdtS9ePelNDvY3fZWJqKgyHsLXmVOe5fhphIFMs8t99cH5\/V9eonwvOFnQ+ZlpQyvYtOpbW1AlMrTIH5bHCG07uCucCARGWxE0xn7VsOgDnIXvZgtMFwZ9WdEcBdA5PaZcdc8j+Ltwm47l8VoQpvIzW417ViUlBsvPs7ZTBidbh50rAjg05GrMwTiS\/P\/L+nmPKXPQip0kjY+SpMR3nUGjTB0K\/Sf6b5JgVPLelir5nCzYgDVaH2WUHH5wtl+5v3NXPijS0MeqiS6u8wADK11ov+OstE0MK3wkLn6hkqtUxQh+XfxPvs\/ncb3eV64HYJUttoWN3OTimHmjeASwNIZbm0JSQtyGJNhNe\/73tc9I2oUnGKRfwdtv+rnIcpMhPsFne9hE2XOrO9EOLZruuWrhDnOzTgNmBuHfD48DF4L8ppCC0QD\/MlfbzBj13fdCr5Kp7m6plg8LyvCxiOgWNwGZSvOzsCU2Fdz3KlBCbkU+cSCT8fq\/57Qxf+fDK2gnOqyJ6QHO\/WgGRFg6+zJQhuDMLC0ebMaGlUxF6eIPEU1Y6tr5tp60uMM5dHRGI\/SKekqPzUayUn7BG+7WNcPlsXddHGmlt\/Ejwdu8j7Q8sRCj4fxbczjdZ6XhORwdHFFSCsseQp0apaaJcvttyaob6ftMzMLDqn79qK56gTpbwnqUNlLz0bdy0FuvlACNKJWiQqPKaLIhBEzHnPZs9gh80E6iAmbSyk7GFo+DyojmZRXYLot+oNn2c5kbryiTsbO2QQ+gvoW3krlgnO3LD5pXc1np08mAA3YmnaOaWqPPc4qFCl\/naL1MCX7I8iMQTy7ND6DdnZ4sZ5wq7ZuBojsstKgPjqPy6nrIUrCgTP0kNcLFSoRnviyn9Q\/5iNLTxBJHxg7LYLBCAvxfguV3rYduhTFWQIAB2Gyk0eGXd9Km9DtTBuhBwDo0DEWMFUsW0hRQuN7AQ\/dTLyCxuEU9NRvOqwo205JPuV7GMpRutXDadjq47hCVilemSaZaxmXHf6D9IqIWgpHJPQgjgojbwWLwydeZXW4fAykZ6U6hv+bG2vtR51UfTgxpJPNZ5vTzugU8q7cIJm6sDfrFz48CEm6qTlKbdndBFoQP5pA+bFQJ0W6aiqcShmzob1QddItEpTWk7BTgjD75n1tHxjrsnBEEqreTe1773FHqFBkFYZwm3RyX289ZTpH+NoQjZrUvco+Oe6Oc\/v53TLjIPFU6ZrZ3r9MsbtDNWRmfkvDfInOY7xe8bhECx0nUvDHCpmuUy00wtMWrgfRBix7scOJDa56gR7z48aFS5fkYGDtTeSqcUBGZUR\/eAehJ\/z24rNEYQEOuATQ748zVF8v0ESqUFKSQML0KZSOItHRGaT6cEdQz3SUHhx9e6GJ7bjVTE+OhhQk8eXlWgRYj5fBLmIe6npVZHSE\/wbCsnpWSF5LrSR2pZC14FlG\/6MmeIZidutQJIbauuYz23FRHP\/0jCcXHgSaw2JiFztGCTdC7BBIrUD8b\/JwKhwGk0GNRE08Dyc0ciHqzWzuwSc1AAPHNKXyIxgAI3f4pYPIIVFnUFWaBlrY3MylgY3qe3mk+rrRLfig1a3ow5dddZifXf0WEz5vfvFN4Amxl3u3phEcT6dtDMsljIY9rnFYrVVeutCLOrr5Hj6j9yFTFnaadl5r09nFR\/lZSG23\/1OTp+Cxxhs27XyrOsZvby+rpvgwxprtRsCnUvSQ9n4KvsOZdrvGDSnuK4y75kZMMllbwwKS5gyDIALv+SHk8zQqsLLGwslaQp7dDNDXNQ29d9bYcyoM3rcPTLnChQjrX15kLkyhr5eKhZACXEKF1RQfDc8BftcCi7XjXhkTFmIPXpF6zl6bNLXHD2slOvFoVUKOoB4yRoZnMK+45C8r9RAd+mLg8VUXETsKdx\/QjGYosk+atiOXZXGWrSnoUhWxAdMUvI1cBuO5M7C3YxkuRbZ91ETght2LQGM4rlnU\/Ru4KMmvzty7ZlZAuhmSMN\/pjPDFJO+zhvmIr7qtoeS1gy8VLCotTsOM\/6BtYlnlGxkVzGgYQh5JSG3PFfz9MP3YbAoGTB7NKpPVKI7i9lMk1tivHQlidxc90\/I0AYzZk1j9JXCDLrUZHD+Ivm6M+TnBaafQrXOoEitzm2TrdvR2O+fjOHr2grbZ2gbS35wP6GEfuR6BNmJ2xo6qzb5SMlIiE1G\/H8J2H2Bz1QPThtP+SK775I7RG8GbLCXNSpSKIWiRUFg2MYo\/DjFJfLh\/08M9yWgq0","iv":"c41bddb9de6ad73234287877d26f130f","s":"fbbc7be6f55490d0"}