Creative must drive programmatic advertising strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"8d951a514d32865035b4951211067bf9","s":"e3b44b3def8e388e"}