Creative adds color
Creative must drive programmatic advertising strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"a0f7340632278b4406887ee3dbe717c9","s":"57977e681786f1ee"}