Creative must drive programmatic advertising strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"00f6d204896bc01f2347f1bcc60290dc","s":"3b32d8da4076d765"}