Burberry's runway show in February 2016
Today in luxury marketing:
At creative helm of a fashion brand, which configuration works best?
Burberry’s recent announcement that Christopher Bailey will hand over the title of chief executive to Céline’s Marco Gobbetti, becoming the company's president, alongside his continuing duties as chief creative officer, has sparked fresh discussion over the changing role of a creative director and the ideal way to configure creative leadership at a top luxury brand, per Business of Fashion.