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COVID-19 eased techlash, data privacy still an issue: AMA

Back-to-school and Prime Day are key litmus tests for getting holiday marketing and retail right based on mobile user journey data. Image credit: Ogury Seventy-eight percent of consumers say that as a result of the pandemic, online shopping is easier now. Image credit: Ogury

 

Consumers’ feelings regarding “techlash,” resentment against large technology companies and their products, have improved during the COVID-19 pandemic.