![Hermes Birkin handbag; image courtesy of Portero](https://cache.luxurydaily.com/wp-content/uploads/2015/06/Hermes-Birkin-Portero-185.png)
Today in luxury marketing:
$7,800 fakes spur LVMH and Kering to fight online fraudsters
It took luxury-goods makers about a decade to realize that the Internet represented an opportunity. Now, they’re finally figuring out it’s also a threat, per Business of Fashion.