The Dior Virtual Store. Image credit: Dior
Could virtual reality be the key to saving luxury?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail,Software and technology | No 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","iv":"a2191200f0ca19f13539a4addea69cff","s":"abea97fb7dbc56a8"}