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Conversational commerce: What it is and how to use it
Posted By
a Luxury Daily columnist
On
February 1, 2017 @ 2:00 am
In Columns,Featured,Opinion |
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Brian Heikes is vice president of product at 3Cinteractive
By
Brian Heikes
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","iv":"ac628d4a9c1e03417413a707dcf1690e","s":"7f8d18fa3034b9d9"}