Lexus: Home is where the art is. Image credit: Team One
Contextual content strategy: Lexus’ approach to personalization
Posted By a Luxury Daily columnist On In Automotive,Columns,Featured,Industry sectors,Opinion | No 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","iv":"1c5e7f8c4f840c2efd3450f7419df1de","s":"c609a83b653914f4"}