Lexus: Home is where the art is. Image credit: Team One
Contextual content strategy: Lexus’ approach to personalization
Posted By a Luxury Daily columnist On In Automotive,Columns,Featured,Industry sectors,Opinion | No Comments{"ct":"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","iv":"cd6f000bd4e8b697d2f06ea54c5eb4cd","s":"39632f856c227db4"}