Consumers want purpose-led brands: UBS exec
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,Multichannel,News | No 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","iv":"18f6d75015dd6be4ba818c7a86af7093","s":"efe29f43429a6065"}