![McKinsey's new “Retail reimagined: The new era for customer experience” report imagines the new normal for retail. Image credit: McKinsey](https://cache.luxurydaily.com/wp-content/uploads/2020/08/nextnormal.png)
Consumers are looking for technology experiences that will help them cut down on the risk of exposure to COVID-19 while shopping, yet many brands and retailers are failing to deliver.
Consumers are looking for technology experiences that will help them cut down on the risk of exposure to COVID-19 while shopping, yet many brands and retailers are failing to deliver.