Consumers shift from luxury products to experiences. How to reach them?
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"ec9712d881dd2bb9895d0628761695b5","s":"d9518a9143d89605"}