Consumers shift from luxury products to experiences. How to reach them?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"94fd9b04cf938887b1a4256694443015","s":"6d3c80eacda55b07"}