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Consumers shift from luxury products to experiences. How to reach them?
Posted By
a Luxury Daily columnist
On
May 8, 2019 @ 2:00 am
In Columns,Featured,Industry sectors,Marketing,Opinion,Retail |
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Kim Lawton is founder/CEO of Enthuse Marketing Group
By
Kim Lawton
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","iv":"e91707a9882c0362951b274a23fb654a","s":"b05962624650ffce"}