Consumers shift from luxury products to experiences. How to reach them?
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"76b514d51e0c54c4d3a2ab00496bee0a","s":"b2487aedd4a39a6a"}