Consumers shift from luxury products to experiences. How to reach them?
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"ece4ee3aed1ba0421e90511c8bcf348d","s":"d69ec2edfec0f50d"}