Tod’s: Consumers need one point of entry, want one brand experience
Posted By Erin Shea On In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"322463e893a6dd9fbb3be5daaf607dfd","s":"9c441608050abe85"}