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Consumers in China’s lower-tier cities are fueling luxury growth online

Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No Comments
Digital presence is now a must in China. Domestic lower-tier consumers that do not have access to high-end brand's bricks-and-mortar stores are fueling luxury growth online. Image credit: Tmall Luxury Pavilion Digital presence is now a must in China. Domestic lower-tier consumers that do not have access to high-end brand's bricks-and-mortar stores are fueling luxury growth online. Image credit: Tmall Luxury Pavilion

 

By Lisa Nan