Consumers don’t buy a brand, they join it: Havas Luxe exec
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,Multichannel,News,Retail | No Comments{"ct":"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","iv":"2021dfd9ac15b5dd9775ef9cf7c2ed9c","s":"df93c965c7e635a0"}