Consumers don’t buy a brand, they join it: Havas Luxe exec
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,Multichannel,News,Retail | No Comments{"ct":"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","iv":"d5b431a545d10dd8e72c9b23f1beadf2","s":"18dcface4ab580af"}