Consistency, clarity are key for banking brands to earn trust
Posted By Sarah Jones On In Featured,Financial services,Industry sectors,News,Research | No 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","iv":"d20d6d2d16445f88a3c0d52722cfd668","s":"96e2a3f7a16c4fee"}