Consistency and multi-touchpoint experience design
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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fyWzOtCYkdF+9W9coEr4SS\/aOaPuuzTr1v49jaRmrcyzvR+3kpkeE5itogOKe3l0yLZuF+ge+15jORzG2q5Nniy8mXIzjfWbvbCHZy1OYEL+fUaEB6AdOsidACriT01\/Vl5BGcBQuILpg2J118AnplLwV0Q5lQ0Bm5NVjsGuQY0fTY29XLNtsKJcySPKwB0rQhnwwyubYDq98L41xyet54eNpQbaoKDTPyJnaf1X\/gyxQdm4cvOZT1Q7u2BV\/KTH+sBN3muVH2F+CPU+Z4RW4UXnwP3cd6BhpldbqcIrLSy5mnT6d8vKvOQn7EPo0x93qb9pap82sg\/efQd2U15auPlGM1fxDZnnl\/YehZxop6QTSEsqBF\/7rNkmDgqUx6LMJfH6hzrppTrl+nIMYWPBpbuKxIIS\/qxw9gHxH1oevIF8i+zjz\/P3T4qwKOlcePFQttNBDLxMkiw1iFFdwF0hzaRIhLd3zXJddMUf+Qj7KRfAfNI2vWHUpajReeIQh+0GShh\/mj4eVgALYKXtH2bXdAsQ69n7WzIA0MWKmmRAxqRDxYpo0fpbaN2EpcDPlAi9s+Tkdhgi4en5jTnqotzs\/o0DCDwp2ymwqC7bro2wI3zscNYZs8td1W9WTO0JQ94iMZoSiFiwr\/lC\/Xx9hjIumhXz03kpZYjrOhMZ8QUVWHAS5WDFNQy\/rRvBQOJoH16hZk8cIMfriXuvRF0dtU08BJHeLYiieRbYWKvVJ345iV0vd9C4uk7XMKmL3QQvg7MVzFvn4gulV6FnanAPP7uoLp41cjCPkf3G6QtBQprDfVCNi2hq\/8Cb1ZHO3PYjG3mC2\/G842T2vOjKe7V6SbJ+bHuMCsvTzOdpg2250QZrlt87BJFJFtLc78Wr09+9\/LIP9Eg30GTuerZKbPBvzDP7xoamcndHlwkR22jXRqOseNw1c9WvjjiI+tQDm+Bgo16DgcCuNdU6Fs79xQ1HqwxVWQvcLiG\/o\/mspMnHIMjdhdHyfvCyhXL4Mx19vIziV9PPSST3gaCzjD4V+VDDHmmYkvvF8on1ToST9D6i2P12J0qJs7rV5dq6+CtztlY3qSgoBh\/QvLY0EEffyvEGAyVY3prQvR3HJjOsHhRZQezW91S4zFdjnuSs5B07ILOKDs4Nuk7jtKaLjnRKrQYDbXzpx+wCKhpzMvYDiEqgKdbQD+q0kfwsfmneYlT3ODRfV81Q4x9ZKZmVY5tC0ScKYQpXEGN1F6p3PdS5M0vtTi0ZPNrsYgwodqMPQrTWRXEJdvO5YDFMZ25RW4mHgYSUGvtbneo\/+etPmVHoyUAaEX+LZMYKKnb2RJ5NbXFIpyaaLQVR\/T+\/enKMNEFRUaZ5P\/w3ERl9SRn9EKhljU\/qUNkWnKy3SJntMrZW+BIjPl8cZ7oUtYXGcBZpidrkqTJ658WgHJECBwS4ZNRQGz0I6q1xU1laorN5jow9wMIlWoneNGCq7jqNzw\/C4RCecssL+SeFk3N1eNjP87iue+IfEH2mPeNgy2FDknEe0HMxXH6QCz9Lg7sJuYUcTGmuWXQqgYjstHz7I91nKN8mPom6a7kXoW0ov3ScOQ98EJgBBGKEuVn1D4GF0PAbr6nxGMqhFNdo\/CYdIKVMIEBOTKut\/JhXbQ5kg9TBr+wf\/SUzdajym36JyUm2SVjZ5sonIjTEYCofViGOQJT37q+ruW3AkwmpxK0U3Z7RKACzApbE7SmvYRt7POA\/dxWUKWfr+hEdLnTxDQK0kC9tv3MOz8QtW2f+1NXAvNSxU3mAo3I8e1BXESZdvRMy7BPmS9RZ1CokxwIOWJucYwtxhWEZG6KINAjao2Se1RZjl6tZc9SBKzN+nADbMimakw9FCqslAr\/mEnuLED67uqfP3Nu7KWhqoxVrKEZYoyKO+8WYmd5LuXGWedS98I4PxVrG6mQhFkVMp3bdr3hfKLG3s2FNaOZV\/28Cm8806V5YlhLfCkxdvvJSWpusoZE6l9cRs94J9iPErWD5TKCxE27AxmotJsbICexUnhiirbZe+q70gEG6t1GfajlSUBW+qejfh+yQ4aLoy9ntUbuFNI96qIIZWXp44j2b\/z\/QIvvOfpQuA17pkI49naijqzydL0fgQVstTBYrw6IwoGdOMwxslk9Sm7+pg0FztQiIZLDS5cYeidYnEh9HjQ1qFJq\/ljLnsEfab1hw\/sHzaOoRavi4ECNzTSy4epxbMdz5AHNRigBes1cdnaqFTVNbLeg7fvAHJ72tbVln9Tp7EiPnJW0zYvGciolbGED\/on9rc1fygo6uevSPYpvHoozNjzPdg5pwPShCkwBZET5qNrSgHyJk0s9ERNpYdJIqFoIqZLONHOSPzmNQqfO\/vkB7cyJrlzbyuvWXVOhocVeooQ7+WQFa0aO\/o+OagtGHsTc1i5fD5WGRFNm8U4Q3D7uSxM\/nTrye5JX6FX1OwiqmS8YhFUM5KXL670cbit0WPJ3D2Kc2lFpYuHXKshg6TASyeJe8UYNI6X1ZMoHznCuf1rspBWKnAajTBJHZ\/9GFeldytfdpQXQ97t+euRob1oFEinlA3cOSUKfMjx7oDBrpHtkDrftMwnwxPw+M4E7hTnu3qNt\/h8nqyHWDsggsEbTMzFuHV\/EQTEZ5AhyxCLQkq6Pe\/AOf0+SWH+kP1IG\/5dEjonK2L3Obqy1SBuFrpRVHDF4GScR+Aj90ZwX+27H71U2PaXVyxfyfubf\/RwqNBLRaOq\/54uZ95llg+kkTAX8ojJ3b97UIg8de7FdGnKBt7h9YG4Bwx5JS2820Bvq\/FOi87ouZ6HPUjGvet8wk+jYd1Jf0w1cyyLAZ7eHX35mqMmCp3Ba\/Ggm6rfp9liYtlacI1z+ltSvampSph39Z4e0JuVMQK5GmcKI6yZH838yZBUj06GttfGemVSXXPe35rM2tdyFAtTi3M\/+CY2LqUVkr\/p9jC57ki7ozIgBudB2oEGVN4YdAdgG6z2rwUTLIa4TeSdxXlr3j8LOtfrNBPdzQeTOqEIkp\/6h2u6qqSlIQFf6vQicq8\/15CvCX3795dnwFpGZdtNtA2bHYPTHyH6IGm\/NsXPi31zdbw9bhqfoRvmQ65LevaU0tUdQmJgFcXj0edCN+V\/9uTSclTg8U9K1h5bZTwT5OTKhBhSIozHk6LHgb2P+5uwgBsHa2E+8ikSFvd107Ef+qUGj8\/H5yjSE27fpeqG9l20EHK984OA3RujbvkEvU3DZMwBnzctCyPdgOHSxJVZiyHLvfp3vj30oL8LSwAJfoAWHlBuA7jR3mPtSvp4AKK5QeVGDbi+HTk8poEHSUWESPpSXDqpLH8LdBjR+xwp0J2SQcIUiG+slyTM7pyCr4Qxu78bR1uP96GuLTCWR7He3WUqXB4TqcfU4Gpp5aClXfnaNrEY1w5aE6UTQOUNphAq8thVPWaLgb6r7IjDFXJCBlGZWBKH5uNb0G+u+NyVgeqA43P7Ba7u1ZhG4Vz+mYzOx1+lr763F\/Ak\/CmfmKtjr2\/ZZ0+7Nr0AWhW0FB9bPAWbwgfUYTCPPS0S\/KcXTjOLmSc\/EggKjomhh6GVjG5qsfo+4n+wIUB1VxWmAjlnFclYJZqr6ZFaeC1KMJG1MKjZVhTTswSESZDuAjS3+hTjYvvRQ6\/GAKleKBD7Aldg8uH1Eu\/s5Wzor38aFiY3tVLF2lBJFsWlHaQqkHkXXJjJFoCyS+aqb3opCZrEvk8S2ze1mqthwMPIrgjvU9ejH6V0l4hZNfbxaLTH9G7wxyQRMqf6genO2aI7plkX8Q3iCO2HRrNCXYY0X19SVvA5fW4yy84HlRS9k2yQTdgq8VXK3uFfu\/kN2Up7G8hp480K2km9i8zQ6e3JTFuwsqHqAC+tc+OlUx3c2R3ULZ81yCx1PKuVCzJYycIThJPc4g6jkMF4WXdLqPwcqjz9BZKZPUjKW4pdBS8zxJmsGsz6TVZ4hARyIzdDpvjgsOrRWxC0oAhqv\/DzUUCIAwwth5dw+UrcTbzCj0Q7JjJtNzkdB32f12or\/amNOyHm66wJfqbIhF2QPLN6D1RIYPfTs5df2trC9onA\/x25ZwGojEew6DsNbcVXl6fECDt3Dx5SQ8twk80FVqAqoi\/knJv+Be7b+VtT1FKJ3ja2Pgp9nt0SjIicbnepx+oAdbBP0ZifPOCthh+otOXsLgW1agucyPw0js08vj5FIefy7HuEnGIO9H\/sB1q0sk1jZqBDWx+bBQkLTv4C8nBIfAxaWJ4Sd63hB4igCFYUPnRD+1KtJEfo4Hrnzs9mrhh5LZGGjTYCBPiKiAACDriaj62DKdrtS+K0F0+LMPc\/v\/Sqc84SE5IHE4hb2pe6IOwgB3bTEb3myH1hbayt5Z2fmaUS2QKhnSkjjfFU88ZD83BJY\/Q35HKxjdbqEjPFeyBphlLLRmD7wNV07gyalyUZz4EldD+XwBC0uBN5nA\/uk4YmsEzpBGGTYGkaGtulfd+eahdpuyA5IEMJ+QRv9jlxAyInqqzH7v62FerwBvK1Z67YmRFEk2QLAASX0t\/9gr6EFlZpouUk4vb\/tKkxooqMnMpr+r2zGZ\/tgrJPXlicgg0GjHFPE4viyr2O0VKELnJQDv73KNvZTGO1q8r2Dvil3NsuSyoCKeXcSqDYQWCPFd8EpOe9lM+20Od\/0sh3iupOpginBCozcE5uyYcJqe5LGxVOdaCCM4+WaVIuY5qYXfi3oFVdgQNPv\/UxZJX59NyVRfnstk\/F2Uz\/uJ25xjtwz\/YDtEyAYDbQO10jiFMHUnD0jXykLHd6cDDI3WZNBbJ1rpdv1fgZIxMT0+ENW6bliL8ZiOW7XNxZOkBasNcgBqNBX9jCHz\/Br7Jvs3Gf70bBwoFlZhsxtzyGzZ8t3dM88mG27vl2Qg8r8iMxE1niEY7fmRkRIQfs8sIHaIi\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